With the fast-paced growth of e-commerce, it has been essential for both academicians and practitioners to understand how the ongoing shift to the online channel will impact the type and variety of products consumers purchase across the channels. Most of the literature examining the impact of...

Online retailers widely use prices and reviews, as additional information cues along with thumbnail pictures, when making product recommendations to consumers. They may use both prices and reviews (“dual cues”), either one (“single cue”), or simply display pictures of recommended...