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Innovating new B2B business through big data : key challenges faced
Rantala, Tuija; Palomäki, Katariina; Valkokari, Katri - In: Managing digital open innovation, (pp. 231-253). 2020
Persistent link: https://www.econbiz.de/10012250397
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Big data and data analytics in e-commerce
Berntzen, Lasse; Krumova, Milena; Eixelsberger, Wolfgang; … - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 23-47). 2020
Persistent link: https://www.econbiz.de/10012521536
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Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of services and operations … 41 (2022) 4, pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
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Big data: hell or heaven? : digital platforms and market power in the data-driven economy
Nuccio, Massimiliano; Guerzoni, Marco - In: Competition & change : the journal of global business … 23 (2019) 3, pp. 312-328
Persistent link: https://www.econbiz.de/10012038726
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The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas - In: Marketing in a digital world, (pp. 35-61). 2019
Persistent link: https://www.econbiz.de/10012123415
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Employing big data in business organisation and business ethics
Muhammad Anshari; Sumardi, Wardah Hakimah - In: International journal of business governance and ethics … 14 (2020) 2, pp. 181-205
Persistent link: https://www.econbiz.de/10012199286
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Korean fashion and beauty livestreaming commerce before and after COVID-19
Hwang, RakGun; Lee, MinKyung - In: Businesses 2 (2022) 3, pp. 339-354
From the perspective of live commerce consumers in South Korea, this study aimed to investigate the changes in consumer interest since the onset of the coronavirus disease 2019 (COVID-19) pandemic. To this end, a consumer perception survey on live commerce was conducted. Further, this study...
Persistent link: https://www.econbiz.de/10013459207
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Mapping information economy business with big data : findings from the UK
Nathan, Max; Rosso, Anna; Bouet, Francois - 2014
Persistent link: https://www.econbiz.de/10010489242
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Mapping information economy business with big data : findings from the UK
Nathan, Max; Rosso, Anna; Bouet, Francois - 2014
Persistent link: https://www.econbiz.de/10011450450
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Mapping information economy businesses with big data : findings from the UK
Nathan, Max; Rosso, Anna - 2014
Persistent link: https://www.econbiz.de/10010465160