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A conceptual analysis of the e-channel's multifaceted nature in the 21st century
Zaugg, Alexandra Daniela (contributor) - 2007
Persistent link: https://www.econbiz.de/10003791537
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Social media: a new frontier for retailers?
Constantinides, Efthymios; Romero, Carlota Lorenzo; … - In: European retail research 22 (2008), pp. 1-28
Persistent link: https://www.econbiz.de/10003818161
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Extrinsic cue of warranty by selling through a reputable website
Hsu, Huei-Chen; Lai, Chi-Shiun; Chen, Cheng-Hsui - In: Journal of advertising research 47 (2007) 2, pp. 158-164
Persistent link: https://www.econbiz.de/10003611456
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Why pass on viral messages? : Because they connect emotionally
Dobele, Angela; Lindgreen, Adam; Beverland, Michael; … - In: Business horizons 50 (2007) 4, pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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The roles of modality richness and involvement in shopping behavior in 3D virtual stores
Jin, Seung-A Annie - In: Journal of interactive marketing : a quarterly … 23 (2009) 3, pp. 234-246
Persistent link: https://www.econbiz.de/10003873390
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The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape
Yang, Kiseol (contributor) - 2015
Persistent link: https://www.econbiz.de/10011302396
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Internet retailing as a marketing strategy
Janssen, Maarten C. W.; Noll, Rob van der - 2005
We analyze the incentives for incumbent bricks-and-mortar firms and newentrants to start an online retail channel in a differentiated goods market. Tothis end we set up a two-stage model where firms first decide whether or notto build the infrastructure necessary to start an online retail...
Persistent link: https://www.econbiz.de/10011343275
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Chinese gamblers' perceptions of e-marketing mix elements for online casinos
Sam, Kin Meng; Chatwin, Chris - In: The journal of gambling business and economics 9 (2015) 1, pp. 59-77
Persistent link: https://www.econbiz.de/10011346852