Showing 1 - 10 of 130
This paper investigates the impact of service quality in e-tailing on site visits and consumer demand (approximated by the last-click- through concept). We use a large representative data set obtained from a price-comparison site which covers most of the national (Austrian) market on e-tailing....
Persistent link: https://www.econbiz.de/10009239690
This study was aimed to obtain creative industries SMEs potentials developed in Cimahi, determine creative industries that could be prioritized as a market leader, obtain ideas of they behaved in utilizing the internet and E-Commerce, and acquire concept models through E-Commerce marketing. The...
Persistent link: https://www.econbiz.de/10009762127
Interactive decision aids (IDAs) typically use concrete product feature-based approaches to interact with consumers. Recently however, interaction designs that focus on communicating abstract consumer needs have been suggested as a promising alternative. This article investigates how temporal...
Persistent link: https://www.econbiz.de/10013136781
Diffusion of Internet usage and proliferation of electronic commerce activities have forced many service companies to implement the online extensions and provide all or some services via high quality web sites. Therefore, determining the quality dimensions of their web sites and understanding...
Persistent link: https://www.econbiz.de/10013114503
The proliferation of the Internet and the latest mobile communication technologies have given rise to new forms of communication that made it easier for sellers as well as consumers to communicate and conduct business in real time and in virtual space with manufacturers, retailers or among each...
Persistent link: https://www.econbiz.de/10013123242
Measuring indirect importance of various attributes is a very common task in marketing analysis for which researchers use correlation and regression techniques. We have listed and illustrated some common problems with widely used latent importance measures. A more theoretically sound approach...
Persistent link: https://www.econbiz.de/10013101405
This paper presents a conceptual model of Internet-based customer portfolio building. The proposed model refers to the concept of value exchange between a company and a customer, as well as to the concept of delivering values to customers. The model is made up of five stages: defining, creating,...
Persistent link: https://www.econbiz.de/10013104059
The dynamics of online searching and purchasing is becoming better known and understood as researchers study various products sold via the Web. Even though there is a prevalence of travel products purchased online, integrated frameworks that identify the various determinants of the decision...
Persistent link: https://www.econbiz.de/10013089902
The current study aims at investigating the relationship between e-business growth and e-business enablers and barriers by SMEs in Jordanian communication sector. More specifically, the study attempts to identify factors associated with SMEs' adoption of e-business, including barriers and...
Persistent link: https://www.econbiz.de/10013067156
This article provides the theoretical model studying effects of E-Commerce on the markets. The model refines previous theoretical studies on the same topic. The model shows the necessary condition for a market to have e-commerce market as the second channel. This point is never mentioned in...
Persistent link: https://www.econbiz.de/10013067920