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Social Media Integration and E-Commerce Platform Performance : A Randomized Field Experiment

Huang, Ni - 2020

experiment in collaboration with a large e-commerce platform in the U.S. to examine the impact of social media integration (in …

Persistent link: https://www.econbiz.de/10012854296

Effect of online professional network recommendations on the likelihood of an interview : a field study

Aggarwal, Rohit; Midha, Vishal; Sullivan, Nicholas - In: Information systems research : ISR 35 (2024) 1, pp. 104-119

Persistent link: https://www.econbiz.de/10014530441

Web personalization cues and their differential effects on user assessments of website value

Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260

Persistent link: https://www.econbiz.de/10011341226

How did online misinformation impact stockouts in the e-commerce supply chain during COVID-19 : a mixed methods study

Sarraf, Shagun; Kushwaha, Amit Kumar; Kar, Arpan Kumar; … - In: International journal of production economics 267 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014460464

Price salience and product choice

Blake, Tom; Moshary, Sarah; Sweeney, Kane; Tadelis, Steve - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 619-636

Persistent link: https://www.econbiz.de/10012623350

Competition-based dynamic pricing in online retailing : a methodology validated with field experiments

Fisher, Marshall L.; Gallino, Santiago; Li, Jun - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2496-2514

Persistent link: https://www.econbiz.de/10011878949

Consumer heterogeneity and paid search effectiveness : a large-scale field experiment

Blake, Thomas; Nosko, Chris; Tadelis, Steve - In: Econometrica : journal of the Econometric Society, an … 83 (2015) 1, pp. 155-174

Persistent link: https://www.econbiz.de/10011337542

Effectiveness of regulatory interventions on firm behavior : a randomized field experiment with e-commerce firms

Huizingh, Eelko; Mulder, Machiel - In: Small business economics : an entrepreneurship journal 45 (2015) 4, pp. 825-840

Persistent link: https://www.econbiz.de/10011474753

Attributing Conversions in a Multichannel Online Marketing Environment : An Empirical Model and a Field Experiment

Li, Hongshuang (Alice) - 2019

Current technology allows firms to produce a granular record of every touch point a consumer makes in their online purchase journey before they convert at a firm's website. However, firms still depend on aggregate measures to guide their marketing investments in multiple online marketing...

Persistent link: https://www.econbiz.de/10012904209

Do not apologise too early

Huang, Lidingrong - In: Journal of behavioral and experimental economics 90 (2021), pp. 1-5

Persistent link: https://www.econbiz.de/10012642654

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