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~subject:"Electronic Word of Mouth"
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Electronic Word of Mouth
Consumer behaviour
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Viral marketing
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Virales Marketing
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Brand image
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Brand management
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India
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Indien
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Markenführung
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Higher education institution
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Relationship marketing
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Social Web
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Social web
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Students
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Adoption
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Brand equity
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Brand-image dimension
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Buying Behavior
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Caring behaviors
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Consumer Buying Behavior
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Consumer based brand equity
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Consumer involvement
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Consumer-brand attribute
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Consumer-brand congruence
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Chikhalkar, Rekha D.
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Yadav, Neha
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Indian journal of economics & business : IJEB
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"Impact of Electronic Word of Mouth (E-WOM) on Consumer Based Brand Equity (CBBE) : a literature review"
Yadav, Neha
;
Chikhalkar, Rekha D.
- In:
Indian journal of economics & business : IJEB
16
(
2017
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10011873797
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