"Impact of Electronic Word of Mouth (E-WOM) on Consumer Based Brand Equity (CBBE) : a literature review"
Year of publication: |
2017
|
---|---|
Authors: | Yadav, Neha ; Chikhalkar, Rekha D. |
Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 16.2017, 2, p. 241-258
|
Subject: | Brand equity | Consumer based brand equity | Consumer Buying Behavior | Electronic Word of Mouth | Word of Mouth Communication | Online Reviews | Virales Marketing | Viral marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
-
Contrasting user generated videos versus brand generated videos in ecommerce
Diwanji, Vaibhav S., (2020)
-
Bhandari, Manu, (2018)
-
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha, (2019)
- More ...
-
eWOM, destination preference and consumer involvement – a stimulus-organism-response (SOR) lens
Yadav, Neha, (2021)
-
EWOM, destination preference and consumer involvement : a stimulus-organism-response (SOR) lens
Yadav, Neha, (2022)
-
Kharat, Mukesh Govind, (2020)
- More ...