After the advent of self-service technologies, there has been a great shift in the way customers interact with the service providers. Any change is not considered worth unless it is usable, understandable and finally adoptable by the user (Dix 2001). It is a challenging and daunting task to...

Government of India (GOI) initialized financial inclusion campaign to quell exclusion. The campaign did not gain expected progress. Government employed technologies to speed up the process. Among banking technologies, mobile banking appeared as a possible solution for financial exclusion with...

Mobile banking can be the best tool for government of India to achieve success in financial inclusion given the fact that there is high penetration of mobile phones in India. It is a challenge to achieve success without having a clue of rural people‘s take on benefits, learning capability,...