The importance of Electronic Banking as an alternative channel for marketing products and services, along with the associated cost savings, has brought about significant changes in the financial sector in recent years. Electronic Banking has become a differentiator among financial institutions,...

Mobile banking represents a great breakthrough in electronic banking. However due to several factors, costumers are not still completely confident in its use. In this study we contribute to the research on electronic banking adoption, in particular mobile banking acceptance, and we improve our...