Dennis, Charles; Merrilees, Bill; Jayawardhena, Chanaka; … - In: European Journal of Marketing 43 (2009) 9/10, pp. 1121-1139
Purpose – The primary purpose of this paper is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e‐consumer behaviour. It has a secondary objective of stimulating more research in areas identified as still being...