MCB University Press has conducted databased marketing campaigns since 1972, but has escalated its investment as new technologies and software have become available. In‐house staff have now designed and introduced an integrated customer environment (ICE). That affords not only major...

Describes how MCB University Press has started to come to terms with the metamorphosis which electronic publishing offers. Sees a future where interactive multimedia products and services are the norm and are quite differently distributed, based on new alliances from within but also from outside...