Realizing the Benefits of a Marketing Intelligentsia
Year of publication: |
1994
|
---|---|
Authors: | Bruce, Bev ; Jordan, Tracy ; Wills, Gordon |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 12.1994, 6, p. 21-34
|
Publisher: |
MCB UP Ltd |
Subject: | BPR | Customer orientation | Customer profiling | Database marketing | Electronic publishing | Market intelligence | MCB University Press | Organizational development | Organizational restructuring | Promotion |
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