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California management review
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Who's afraid of big blue? : how companies are challenging IBM, and winning
McKenna, Regis
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1989
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1. print
Persistent link: https://www.econbiz.de/10000782945
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Market positioning in high technology
McKenna, Regis
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California management review
27
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1985
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3
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pp. 82-108
Persistent link: https://www.econbiz.de/10001018649
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Wer hat Angst vor IBM? : das Geschäft im Windschatten des Computer-Riesen
McKenna, Regis
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1990
Persistent link: https://www.econbiz.de/10014270701
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