Wer hat Angst vor IBM? : das Geschäft im Windschatten des Computer-Riesen
Alternative title: | Who's afraid of Big Blue? <dt.> |
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Year of publication: |
1990
|
Authors: | McKenna, Regis |
Publisher: |
Haar bei München : Markt-und-Technik-Verl. |
Subject: | IBM Corporation | Elektronik | Electronics | Elektronikindustrie | Electronics industry | Wettbewerb | Competition | USA | United States | Marketing | Strategisches Management | Computermarkt |
Description of contents: | Table of Contents [gbv.de] |
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Who's afraid of big blue? : how companies are challenging IBM, and winning
McKenna, Regis, (1989)
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Blue magic : the people, power and politics behind the IBM personal computer
Chposky, Jim, (1989)
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IBM - Einblicke in die erfolgreichste Marketing-Organisation der Welt
Rogers, Buck, (1986)
- More ...
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Relationship marketing : successful strategies for the age of the customer
McKenna, Regis, (1991)
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The Regis touch : million-dollar advice from America's top marketing consultant
McKenna, Regis, (1985)
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Who's afraid of big blue? : how companies are challenging IBM, and winning
McKenna, Regis, (1989)
- More ...