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Enhancing digital payments adoption through customer-centric marketing strategies : a conceptual framework
Saxena, Deepika; Dhall, Neelam; Malik, Rashika - In: Manthan : journal of commerce and management 8 (2021) 1, pp. 60-78
Persistent link: https://www.econbiz.de/10013193351
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Assessment of mobile technology use in the emerging market : analyzing intention to use m-payment services in India
Liébana-Cabanillas, Francisco; Japutra, Arnold; … - In: Telecommunications policy : the international journal … 44 (2020) 9, pp. 1-17
Persistent link: https://www.econbiz.de/10012595173
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Moderating and mediating effect of perceived experience on merchant's behavioral intention to use mobile payments services
Sinha, Neena; Singh, Nidhi - In: Journal of financial services marketing 28 (2023) 3, pp. 448-465
Persistent link: https://www.econbiz.de/10014336227