Domínguez, Beatriz; Garrido, Elisabet; Orcos, Raquel - In: BRQ Business Research Quarterly 19 (2016) 4, pp. 278-288
The organizational structure of multinational enterprises (MNEs) is mainly made up of subsidiaries located in emerging and advanced countries. Consequently, they usually compete against the same rivals simultaneously in both emerging and advanced contexts. Multimarket contact (MMC) theory...
