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Modeling cryptocurrency investment decision : evidence from Islamic emerging market
Nitiyatharishini Veerasingam; Teoh, Ai Ping - In: Journal of Islamic marketing 14 (2023) 7, pp. 1817-1835
Persistent link: https://www.econbiz.de/10014314938
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Trading behaviour and market sentiment : firm-level evidence from an emerging Islamic market
Chowdhury, Anup; Uddin, Moshfique; Anderson, Keith - In: Global finance journal 53 (2022), pp. 1-19
Persistent link: https://www.econbiz.de/10013412729
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Marketing Islamic financial services : a review, critique, and agenda for future research
Alam, Ian; Seifzadeh, Pouya - In: Journal of risk and financial management : JRFM 13 (2020) 1/12, pp. 1-19
marketing issues related to Islamic finance is modest and somewhat ambiguous. Therefore, we review several decades of research … Islamic finance and its marketing. While we believe that our review will mainly serve as a crucial reinvigoration and launch … point for future research on Islamic finance marketing, it is also of great practical benefit for policymakers of various …
Persistent link: https://www.econbiz.de/10012173119
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Economic policy uncertainty nexus with the value relevance of advertising : evidence from an emerging market
Jabbouri, Imad; Farooq, Omar; Jabbouri, Rachid - In: International journal of finance & economics : IJFE 29 (2024) 2, pp. 2342-2359
Persistent link: https://www.econbiz.de/10014533422
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Tobin's Q approximation as a metric of firm performance : an empirical evaluation
Butt, Moeen Naseer; Baig, Ahmed S.; Seyyed, Fazal Jawad - In: Journal of strategic marketing 31 (2023) 3, pp. 532-548
Persistent link: https://www.econbiz.de/10014304911
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The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda; Khan, Zaheer - In: International business review : the official journal of … 30 (2021) 6, pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
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Is marketing agility important for emerging market firms in advanced markets?
Khan, Huda - In: International business review : the official journal of … 29 (2020) 5, pp. 1-10
Persistent link: https://www.econbiz.de/10012303681
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Marketing and entrepreneurial success in emerging markets : the nexus
Dzogbenuku, Robert Kwame; Keelson, Solomon Abekah - In: Asia Pacific journal of innovation and entrepreneurship … 13 (2019) 2, pp. 168-187
Persistent link: https://www.econbiz.de/10012153298
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The impact of relationship marketing practices on companies' market and financial performance in emerging markets
Rebiazina, Vera; Sharko, Elena; Berezka, Svetlana - In: Journal of economics, finance & administrative science 29 (2024) 57, pp. 186-204
Purpose The paper aims to reveal the impact of relationship marketing (RM) practices adopted by companies in emerging … research design combines primary empirical data from 229 Russian companies, based on the Contemporary Marketing Practices (CMP … notice that the effect of product development (PD) on marketing performance is mediated by competitor orientation. PD affects …
Persistent link: https://www.econbiz.de/10014506815
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Country of brand origin positioning and financial performance : effects on internationalized companies from an emerging market
Porto, Rafael Barreiros; Akitaya, Paula Borges Gomes; … - In: International journal of emerging markets 18 (2023) 8, pp. 1808-1826
Persistent link: https://www.econbiz.de/10014333936