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Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803935
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Conjectures on innovation drivers in an emerging market : India
Varadarajan, Rajan - In: Handbook of research in international marketing, (pp. 117-134). 2011
Persistent link: https://www.econbiz.de/10009385447
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Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.; Dellaert, Benedict G. C.; Krafft, … - In: Journal of retailing 87 (2011), pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
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Doing well by doing good innovations : alleviation of social problems in emerging markets through corporate social innovations
Varadarajan, Rajan; Kaul, Rupali - In: Journal of business research : JBR 86 (2018), pp. 225-233
Persistent link: https://www.econbiz.de/10011855305