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Emergent marketing strategies and performance : the effects of market uncertainty and strategic feedback systems
Chari, Simos; Katsikeas, Constantine S.; Balabanis, George - In: British journal of management : BJM 25 (2014) 2, pp. 145-165
Persistent link: https://www.econbiz.de/10010364115
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How nostalgic brand positioning shapes brand equity : differences between emerging and developed markets
Heinberg, Martin; Katsikeas, Constantine S.; Ozkaya, H. … - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 869-890
Persistent link: https://www.econbiz.de/10012301292
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The information paradox in internationalization : can ignorance ever be bliss? : evidence from emerging market SME managers
Hultman, Magnus; Iveson, Abbie; Oghazi, Pejvak - In: Journal of business research : JBR 131 (2021), pp. 268-277
Persistent link: https://www.econbiz.de/10012544970
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Money can't buy me trust : evidence of exogenous influences crowding out process-based trust in alliances
Christoffersen, Jeppe; Robson, Matthew J. - In: British journal of management : BJM 28 (2017) 1, pp. 135-153
Persistent link: https://www.econbiz.de/10011684355
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How agency and self-efficacy moderate the effects of strategic improvisational behaviors on sales performance : evidence from an emerging market
Hultman, Magnus; Boso, Nathaniel; Yeboah-Banin, Abena … - In: European management review : EMR 19 (2022) 3, pp. 417-435
Persistent link: https://www.econbiz.de/10013472563
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The legitimacy defeat of Huawei in the media : cause, context, and process
Zhang, Anlan; Xu, Yue; Robson, Matthew J. - In: International business review : the official journal of … 32 (2023) 6, pp. 1-13
Persistent link: https://www.econbiz.de/10014439787