Emergent marketing strategies and performance : the effects of market uncertainty and strategic feedback systems
Year of publication: |
2014
|
---|---|
Authors: | Chari, Simos ; Katsikeas, Constantine S. ; Balabanis, George ; Robson, Matthew J. |
Published in: |
British journal of management : BJM. - Oxford : Blackwell Publ., ISSN 1045-3172, ZDB-ID 1055434-8. - Vol. 25.2014, 2, p. 145-165
|
Subject: | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Schwellenländer | Emerging economies |
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