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~subject:"Emerging economies"
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Emerging economies
China
51
Consumer behaviour
39
Konsumentenverhalten
35
Social network
18
Soziales Netzwerk
18
Firm performance
17
Unternehmenserfolg
17
Lieferantenmanagement
14
Supplier relationship management
14
Brand management
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Markenführung
12
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9
Marketing
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Schwellenländer
9
Unternehmensnetzwerk
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Brand image
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Business-to-business marketing
8
Markenimage
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B-to-B-Marketing
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Cultural identity
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Emotion
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Marketing management
7
Innovation management
6
Innovationsmanagement
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International marketing
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Kulturelle Identität
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Multinationales Unternehmen
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National culture
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Nationalkultur
6
Social Web
6
Social web
6
Transnational corporation
6
Asia
5
Business start-up
5
Confidence
5
Customer satisfaction
5
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5
Guanxi
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Barnes, Bradley R.
7
Wang, Cheng Lu
4
Zhou, Lianxi
3
He, Jiaxun
2
Berger, Ron
1
Chung, Henry F. L.
1
Drori, Netanel
1
Herstein, Ram
1
Huang, Zhen
1
Lu, Yuan
1
Monkhouse, Lien Le
1
Pham, Thi Song Hanh
1
Wu, Aiqi
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Xu, Shou-Ren
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International marketing review
4
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
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ECONIS (ZBW)
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1
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
2
Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
Saved in:
3
Business networking and innovation of Asian enterprises in Western countries : the moderation of institutional distance
Wang, Cheng Lu
;
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 152-162
Persistent link: https://www.econbiz.de/10012285345
Saved in:
4
Conspicuous consumption in emerging market : the case of Chinese migrant workers
Huang, Zhen
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
86
(
2018
),
pp. 366-373
Persistent link: https://www.econbiz.de/10011855361
Saved in:
5
Entrepreneurial proclivity, capability upgrading and performance advantage of newness among international new ventures
Zhou, Lianxi
;
Barnes, Bradley R.
;
Lu, Yuan
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
5
,
pp. 882-905
Persistent link: https://www.econbiz.de/10003993065
Saved in:
6
The effects of early internationalization on performance outcomes in young international ventures : the mediating role of marketing capabilities
Zhou, Lianxi
;
Wu, Aiqi
;
Barnes, Bradley R.
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 25-45
Persistent link: https://www.econbiz.de/10009688885
Saved in:
7
Unleashing the dynamics of product-market ambidexterity in the pursuit of international opportunities : insights from emerging market firms
Zhou, Lianxi
;
Xu, Shou-Ren
;
Xu, Hui
;
Barnes, Bradley R.
- In:
International business review : the official journal of …
29
(
2020
)
6
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012421108
Saved in:
8
The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh
;
Monkhouse, Lien Le
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
5
,
pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
Saved in:
9
Exploring the gap between policy and practice in private branding strategy management in an emerging market
Herstein, Ram
;
Drori, Netanel
;
Berger, Ron
;
Barnes, …
- In:
International marketing review
34
(
2017
)
4
,
pp. 559-578
Persistent link: https://www.econbiz.de/10011760570
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