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~subject:"Emerging economies"
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Emerging economies
China
51
Consumer behaviour
39
Konsumentenverhalten
35
Social network
18
Soziales Netzwerk
18
Firm performance
17
Unternehmenserfolg
17
Lieferantenmanagement
14
Supplier relationship management
14
Brand management
12
Markenführung
12
Business network
9
Marketing
9
Marketingmanagement
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Schwellenländer
9
Unternehmensnetzwerk
9
Brand image
8
Business-to-business marketing
8
Markenimage
8
B-to-B-Marketing
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Cultural identity
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Emotion
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Marketing management
7
Innovation management
6
Innovationsmanagement
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International marketing
6
Kulturelle Identität
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Multinationales Unternehmen
6
National culture
6
Nationalkultur
6
Social Web
6
Social web
6
Transnational corporation
6
Asia
5
Business start-up
5
Confidence
5
Customer satisfaction
5
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5
Guanxi
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Barnes, Bradley R.
7
Wang, Cheng Lu
4
Zhou, Lianxi
3
He, Jiaxun
2
Berger, Ron
1
Chung, Henry F. L.
1
Drori, Netanel
1
Herstein, Ram
1
Huang, Zhen
1
Lu, Yuan
1
Monkhouse, Lien Le
1
Pham, Thi Song Hanh
1
Wu, Aiqi
1
Xu, Hui
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Xu, Shou-Ren
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International marketing review
4
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
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ECONIS (ZBW)
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1
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
2
Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
Saved in:
3
Business networking and innovation of Asian enterprises in Western countries : the moderation of institutional distance
Wang, Cheng Lu
;
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 152-162
Persistent link: https://www.econbiz.de/10012285345
Saved in:
4
Conspicuous consumption in emerging market : the case of Chinese migrant workers
Huang, Zhen
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
86
(
2018
),
pp. 366-373
Persistent link: https://www.econbiz.de/10011855361
Saved in:
5
Entrepreneurial proclivity, capability upgrading and performance advantage of newness among international new ventures
Zhou, Lianxi
;
Barnes, Bradley R.
;
Lu, Yuan
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
5
,
pp. 882-905
Persistent link: https://www.econbiz.de/10003993065
Saved in:
6
The effects of early internationalization on performance outcomes in young international ventures : the mediating role of marketing capabilities
Zhou, Lianxi
;
Wu, Aiqi
;
Barnes, Bradley R.
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 25-45
Persistent link: https://www.econbiz.de/10009688885
Saved in:
7
Unleashing the dynamics of product-market ambidexterity in the pursuit of international opportunities : insights from emerging market firms
Zhou, Lianxi
;
Xu, Shou-Ren
;
Xu, Hui
;
Barnes, Bradley R.
- In:
International business review : the official journal of …
29
(
2020
)
6
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012421108
Saved in:
8
The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh
;
Monkhouse, Lien Le
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
5
,
pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
Saved in:
9
Exploring the gap between policy and practice in private branding strategy management in an emerging market
Herstein, Ram
;
Drori, Netanel
;
Berger, Ron
;
Barnes, …
- In:
International marketing review
34
(
2017
)
4
,
pp. 559-578
Persistent link: https://www.econbiz.de/10011760570
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