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~subject:"Emerging economies"
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Emerging economies
India
54
Consumer behaviour
44
Indien
43
Konsumentenverhalten
41
Advertising effects
19
Werbewirkung
19
Celebrity endorsement
18
Brand management
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Markenführung
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Brand image
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Markenimage
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Markenartikel
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Einzelhandel
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Generation Y
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Relationship marketing
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Retail trade
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Schwellenländer
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Structural equation modelling
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Artificial intelligence
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Designation of origin
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Dienstleistungsqualität
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Jain, Varsha
4
Roy, Subhadip
2
Biswas, Abhijit
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Chakraborty, Amrita
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Ford, John B.
1
Grewal, Dhruv
1
Guha, Abhijit
1
Gupta, Damini Goyal
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Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Management and information technology in the digital era : challenges and perspectives
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Marketing to the poor : creating value
1
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ECONIS (ZBW)
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Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
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2
Leveraging digital marketing and integrated marketing communications for brand building in emerging markets
Chakraborty, Amrita
;
Jain, Varsha
- In:
Marketing Communications and Brand Development in …
,
(pp. 281-305)
.
2022
Persistent link: https://www.econbiz.de/10013274643
Saved in:
3
Role of artificial intelligence in gamification for the emerging markets
Roy, Gourav
;
Jain, Varsha
- In:
Management and information technology in the digital …
,
(pp. 9-25)
.
2022
Persistent link: https://www.econbiz.de/10013441900
Saved in:
4
Influence of mobile technology adoption and usage on lives of the poor in emerging markets
Gupta, Damini Goyal
;
Jain, Varsha
- In:
Marketing to the poor : creating value
,
(pp. 131-143)
.
2022
Persistent link: https://www.econbiz.de/10014312221
Saved in:
5
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
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