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Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra; Ang, Rodolfo P.; Sy-changco, Joseph A. - In: The marketing review 9 (2009) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10003819080
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Online movie ratings : a cross-cultural, emerging Asian markets perspective
Keh, Hean Tat; Ji, Wenbo; Wang, Xia; Sy-Changco, Joseph A. - In: International marketing review 32 (2015) 3/4, pp. 366-388
Persistent link: https://www.econbiz.de/10011342722
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Relational embeddedness, tertius iungens orientation and relationship quality in emerging markets
Singh, Ramendra - In: Asia Pacific journal of marketing and logistics 20 (2008) 4, pp. 479-492
Persistent link: https://www.econbiz.de/10003781707
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Market development and value creation for low socioeconomic segments in emerging markets : an integrated perspective using the 4A framework
Maity, Moutusy; Singh, Ramendra - In: Journal of macromarketing 41 (2021) 2, pp. 373-390
Persistent link: https://www.econbiz.de/10012521301
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Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
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Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria; Singh, Ramendra; Jaikumar, Saravana - In: Journal of global marketing 34 (2021) 4, pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
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Impact of consumption emotions on WOM in movie consumption : empirical evidence from emerging markets
Mishra, Prashant; Bakshi, Madhupa; Singh, Ramendra - In: Australasian marketing journal 24 (2016) 1, pp. 59-67
Persistent link: https://www.econbiz.de/10011484655
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"I show off, so I am well off" : subjective economic well-being and conspicuous consumption in an emerging economy
Jaikumar, Saravana; Singh, Ramendra; Sarin, Ankur - In: Journal of business research : JBR 86 (2018), pp. 386-393
Persistent link: https://www.econbiz.de/10011855365
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Corporate social responsibility in emerging markets : corporate India's engagement with local communities
Singh, Ramendra; Agarwal, Sharad - In: Corporate social responsibility and local community in Asia, (pp. 65-85). 2014
Persistent link: https://www.econbiz.de/10010356314