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Green product development and product portfolio management : empirical evidence from an emerging economy
Jugend, Daniel; Luiz, Joao Victor Rojas; Chiappetta … - In: Business strategy and the environment 26 (2017) 8, pp. 1181-1195
Persistent link: https://www.econbiz.de/10011823396
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Die zweite Welle des Target Costing : die Renaissance einer intelligenten Entwicklungsmethodik
Seidenschwarz, Werner - In: Controlling : Zeitschrift für erfolgsorientierte … 20 (2008) 11, pp. 617-626
Persistent link: https://www.econbiz.de/10003770424
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Managing product variety in emerging markets
Scavarda, Luiz Felipe; Reichhart, Andreas; Hamacher, Silvio - In: International journal of operations & production … 30 (2010) 2, pp. 205-224
Persistent link: https://www.econbiz.de/10003943966
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How to win in emerging markets
Shankar, Satish; Ormiston, Charles; Bloch, Nicolas; … - In: MIT sloan management review 49 (2007/08) 3, pp. 19-23
Persistent link: https://www.econbiz.de/10003714554
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Scaling the tail : managing profitable growth in emerging markets
Park, Seung Ho; Ungson, Gerardo R.; Cosgrove, Andrew - 2015
Persistent link: https://www.econbiz.de/10011385658
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Resource-constrained innovation and business models in emerging markets
Winterhalter, Stephan - 2015
Persistent link: https://www.econbiz.de/10011427904
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Reverse innovation : insights from western medical equipment manufacturers in China
Widenmayer, Bastian Ludwig Paul - 2012
In den letzten Jahren konnten Firmen aus Schwellenländern ihre Marktanteile sowohl in Industrie- als auch in Schwellenländern durch Reverse Innovation vergrössern. Reverse Innovation bezeichnet dabei schlichte, frugale Produkte, die in Schwellenländern entwickelt und auch in...
Persistent link: https://www.econbiz.de/10009715740
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International R&D partnerships and intrafirm R&D-marketing-production integration of manufacturing firms in emerging economies
Eng, Teck Yong; Ozdemir, Sena - In: Industrial marketing management : the international … 43 (2014) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10010359379
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Reverse innovation at Speres : a case study in China
Corsi, Simone; Di Minin, Alberto; Piccaluga, Andrea - In: Research technology management : RTM 57 (2014) 4, pp. 28-34
Persistent link: https://www.econbiz.de/10010383859