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~subject:"Emerging economies"
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Emerging economies
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
22
Markenführung
22
Handelsmarke
18
Store brand
18
Brand
17
Internationales Marketing
17
Markenartikel
17
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16
International marketing
16
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16
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Marketingmanagement
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Großbritannien
10
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9
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9
Marketing
9
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Schwellenländer
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Vertriebsweg
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Brand image
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Markenimage
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Food retailing
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Discounters
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Konjunktur
6
USA
6
United States
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Cultural identity
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Deutschland
5
Discounter
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Germany
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Kulturelle Identität
5
Welt
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Steenkamp, Jan-Benedict E. M.
8
Kumar, Nirmalya
3
Burgess, Steven M.
2
Burgess, Steven Michael
1
Datta, Hannes
1
Dekimpe, Marnik G.
1
Geyskens, Inge
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Heerde, Harald J. van
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Raassens, Néomie
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Wuyts, Stefan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Developmental challenges in marketing research
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of marketing research
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Journal of retailing
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ECONIS (ZBW)
9
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1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Marketing renaissance : how research in emerging markets advances marketing science and practice
Burgess, Steven Michael
;
Steenkamp, Jan-Benedict E. M.
-
2009
Persistent link: https://www.econbiz.de/10003794843
Saved in:
3
Brand breakout : how emerging market brands will go global
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2013
Persistent link: https://www.econbiz.de/10009753378
Saved in:
4
Editorial: Introduction to the special issue on marketing in emerging markets
Burgess, Steven M.
;
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009732729
Saved in:
5
Consumer behavior in emerging consumer markets : the case of the optimum stimulation level in South Africa
Steenkamp, Jan-Benedict E. M.
;
Burgess, Steven M.
-
1999
Persistent link: https://www.econbiz.de/10001463749
Saved in:
6
Cross-national differences in market response : line-length, price, and distribution elasticities in 14 indo-pacific rim economies
Datta, Hannes
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
; …
- In:
Journal of marketing research
59
(
2022
)
2
,
pp. 251-270
Persistent link: https://www.econbiz.de/10013258017
Saved in:
7
Diaspora marketing
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 127-131
Persistent link: https://www.econbiz.de/10010128890
Saved in:
8
Marketing in der Diaspora
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
12
,
pp. 58-67
Persistent link: https://www.econbiz.de/10010205408
Saved in:
9
The performance implications of outsourcing customer support to service providers in emerging versus established economies
Raassens, Néomie
;
Wuyts, Stefan
;
Geyskens, Inge
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10010427994
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