Editorial: Introduction to the special issue on marketing in emerging markets
Alternative title: | Introduction to the special issue on marketing in emerging markets |
---|---|
Year of publication: |
2013
|
Authors: | Burgess, Steven M. ; Steenkamp, Jan-Benedict E. M. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 1, p. 1-3
|
Subject: | Schwellenländer | Emerging economies | Marketing |
-
Elsharnouby, Tamer, (2013)
-
Demir, Ender, (2023)
-
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
Yamoah, Fred A., (2023)
- More ...
-
Optimum stimulation level and exploratory consumer bahavior in an emerging consumer market
Steenkamp, Jan-Benedict E. M., (2006)
-
Steenkamp, Jan-Benedict E. M., (1999)
-
Value priorities and consumer behavior in a transitional economy : the case of South Africa
Burgess, Steven M., (1998)
- More ...