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Emerging economies
Consumer behaviour
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Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
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2
Assessment of e-government service quality : an emerging market perspective
Sharma, Rajesh
;
Jayasimha, K. R.
- In:
The marketing review
16
(
2016
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10011597701
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