Narrow search
Showing 1 - 10 of 26,902
Cover Image
Services Marketing Issues in Emerging Economies
Adhikari, Atanu (ed.) - 2020 - 1st ed. 2020.
towards E-commerce Purchases in India -- E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications … Markets With Special Reference to India -- Marketing-Mix and Customer Loyalty in Services Marketing. …
Persistent link: https://www.econbiz.de/10012440042
Cover Image
Customer engagement in service
Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Cover Image
Emerging markets : customer acquisition strategies for the mobils communication market
Junge, Philip - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003389063
Cover Image
What drives the customer of world's largest market to participate in value co-creation?
Bharti, Kumkum; Agrawal, Rajat; Sharma, Vinay - In: Marketing intelligence & planning 32 (2014) 4, pp. 413-435
Persistent link: https://www.econbiz.de/10010385851
Cover Image
Customer value creation for the emerging market middle class : perspectives from case studies in India
Sharmelly, Rifat; Klarin, Anton - In: Journal of risk and financial management : JRFM 14 (2021) 10, pp. 1-18
Renault in the context of India, the purpose of this paper is to identify value creation strategic choices following which …
Persistent link: https://www.econbiz.de/10012628760
Cover Image
Strategic Marketing Issues in Emerging Markets
Adhikari, Atanu (ed.) - 2018
key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a … exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable … Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South …
Persistent link: https://www.econbiz.de/10012395863
Cover Image
"How does customer perception of salespeople influence the relationship? A study in an emerging economy"
Arditto, Luis; Cambra-Fierro, Jesús J.; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238384
Cover Image
The quest for consumer engagement via cause-related marketing : a mixed method study in an emerging economy
Akansha Singh; Pathak, Govind Swaroop - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012269059
Cover Image
Enhancing green loyalty towards apparel retail stores : a cross-generational analysis on an emerging market
Dabija, Dan Cristian - In: Journal of open innovation : technology, market, and … 4 (2018) 8, pp. 1-16
Faced with an array of scandals and challenges caused by environmental pollution and exploitation of workers, apparel retailers are often compelled to re-think their strategies in compliance with environmental governance, and to implement specific measures aimed at environmental protection and...
Persistent link: https://www.econbiz.de/10011879655
Cover Image
Impact of changing consumer lifestyles and website quality on online satisfaction and loyalty : an emerging market framework
Pandey, Shweta; Chawla, Deepak - In: International journal of Indian culture and business … 12 (2016) 1, pp. 50-71
Persistent link: https://www.econbiz.de/10011618174