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~subject:"Emotion"
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ECONIS (ZBW)
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Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
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2
Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals
Choi, Jungsil
;
Rangan, Priyamvadha
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011633846
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3
Effects of employees' positive affective displays on customer loyalty intentions : an emotions-as-social-information perspective
Wang, Ze
;
Singh, Surendra N.
;
Li, Yexin Jessica
; …
- In:
Academy of Management journal : AMJ
60
(
2017
)
1
,
pp. 109-129
Persistent link: https://www.econbiz.de/10011670969
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