Narrow search
Showing 1 - 10 of 3,238
Cover Image
Emotions in consumer research : an application to novel food products
Laros, Fleur Johanna Maria - 2006
Persistent link: https://www.econbiz.de/10003312487
Cover Image
Gendered reading of the body in the bed
Valtonen, Anu; Närvänen, Elina - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1583-1601
Persistent link: https://www.econbiz.de/10011407689
Cover Image
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.; Tsichla, Eirini; Hatzithomas, Leonidas; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Cover Image
Gendered reading of the body in the bed
Valtonen, Anu; Närvänen, Elina - In: Gendering theory in marketing and consumer research, (pp. 31-49). 2017
Persistent link: https://www.econbiz.de/10011610760
Cover Image
The effect of ad smiles on consumer attitudes and intentions : influence of model gender and consumer gender
Trivedi, Rohit H.; Teichert, Thorsten - In: Journal of business research : JBR 99 (2019), pp. 197-205
Persistent link: https://www.econbiz.de/10012023600
Cover Image
Love or like : gender effects in emotional expression in online reviews
Abdul-Ghani, Eathar; Kim, Jungkeun; Kwon, Junbum; Hyde, … - In: European journal of marketing 56 (2022) 12, pp. 3592-3616
Persistent link: https://www.econbiz.de/10013457462
Cover Image
Seed protection and genetically modified crops : sentiment and emotion
Khan, Amir Ullah - In: Beyond the transition phase of WTO : an Indian …, (pp. 109-128). 2006
Persistent link: https://www.econbiz.de/10003383307
Cover Image
Non-recognition of print advertising: emotion arousal and gender effects
Baird, Thomas R.; Wahlers, Russell G.; Cooper, Crystal K. - In: Journal of marketing communications 13 (2007) 1, pp. 39-57
Persistent link: https://www.econbiz.de/10003438363
Cover Image
Masculine organizational cultures : the effect of emotional norms on human resources decision making
O'Neill, Olivia Amanda - 2005
Persistent link: https://www.econbiz.de/10003952976
Cover Image
Make me special : gender differences in consumers' responses to loyalty programs
Melnyk, Valentyna; Van Osselaer, Stijn M. J. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 545-559
Persistent link: https://www.econbiz.de/10009579993