Love or like : gender effects in emotional expression in online reviews
Eathar Abdul-Ghani and Jungkeun Kim, Junbum Kwon and Kenneth F. Hyde and Yuanyuan (Gina) Cui
| Year of publication: |
2022
|
|---|---|
| Authors: | Abdul-Ghani, Eathar ; Kim, Jungkeun ; Kwon, Junbum ; Hyde, Kenneth F. ; Cui, Yuanyuan |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 12, p. 3592-3616
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| Subject: | Emotional expression | Emotional language | EWOM | Gender beliefs | Gender effect | Online rating | Online reviews | Reviewer gender | Yelp review | Emotion | Geschlecht | Gender | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Geschlechterforschung | Gender studies |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-01-2021-0064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457462