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Understanding consumer brand love, brand commitment, and brand loyalty
Wong, Amy - In: Journal of relationship marketing : innovations and … 22 (2023) 2, pp. 87-114
Persistent link: https://www.econbiz.de/10014290406
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Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy; Haque, Mehruba - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
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Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy; Hung, Yu-Chen - In: The journal of product & brand management 32 (2023) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10013552964