Jang, SooCheong (Shawn); Liu, Yinghua; Namkung, Young - In: International Journal of Contemporary Hospitality Management 23 (2011) 5, pp. 662-680
Purpose – Given the rapid development of ethnic‐themed restaurants, this study aims to investigate how authentic atmospherics affects consumer emotions and behavioral intentions in Chinese restaurants in the USA. Design/methodology/approach – A total of 348 usable responses from full table...