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Context effects of erotic television advertising
Ebster, Claus
;
Wagner, Udo
;
Richter, Verena
;
Prenner, …
- In:
Marketing : journal of research and management
5
(
2009
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10003908016
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2
Die Auswirkungen von Einkaufsverwirrung auf das Nachfrageverhalten
Garaus, Marion
;
Wagner, Udo
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10009727089
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3
Retail shopper confusion : conceptualization, scale development, and consequences
Garaus, Marion
;
Wagner, Udo
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3459-3467
Persistent link: https://www.econbiz.de/10011514853
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4
Emotional targeting using digital signage systems and facial recognition at the point-of-sale
Garaus, Marion
;
Wagner, Udo
;
Rainer, Ricarda Carina
- In:
Journal of business research : JBR
131
(
2021
),
pp. 747-762
Persistent link: https://www.econbiz.de/10012545127
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5
Happy grocery shopper : the creation of positive emotions through affective digital signage content
Garaus, Marion
;
Wagner, Udo
;
Manzinger, Sandra
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 295-305
Persistent link: https://www.econbiz.de/10011899414
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6
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
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