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Consumer behaviour
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Cause I'll feel good! : an investigation into the effects of anticipated emotions and personal moral norms on consumer pro-environmental behavior
Rezvani, Zeinab
;
Jansson, Johan
;
Bengtsson, Maria
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 163-183
Persistent link: https://www.econbiz.de/10011729502
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2
Being innovative, fun, and green? : hedonic and environmental motivations in the use of green innovations
Flores, Phil Justice
;
Jansson, Johan
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 1907-1936
Persistent link: https://www.econbiz.de/10014234263
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