Being innovative, fun, and green? : hedonic and environmental motivations in the use of green innovations
Year of publication: |
2022
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Authors: | Flores, Phil Justice ; Jansson, Johan |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 17/18, p. 1907-1936
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Subject: | Cognition | consumer innovativeness | emotions | environmental | green innovation | hedonic motivation | Innovation | Hedonischer Preisindex | Hedonic price index | Konsumentenverhalten | Consumer behaviour | Emotion | Motivation | Umweltmanagement | Environmental management | Kognition | Innovationsmanagement | Innovation management | Umweltbewusstsein | Environmental consciousness |
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