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The adventurous tourist amidst a pandemic : effects of personality, attitudes, and affect

Torres, Edwin N.; Wei, Wei; Ridderstaat, Jorge - In: Journal of vacation marketing 28 (2022) 4, pp. 424-438

Persistent link: https://www.econbiz.de/10013387786

How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement

Zhang, Mingyue; Qian, Jiang; Cao, Jiaqi - In: Journal of advertising research 63 (2023) 4, pp. 349-369

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Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals

Das, Enny; Galekh, Maryna; Vonkeman, Charlotte - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 406-420

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When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services

Ma, Jingjing; Gal, David - In: Journal of marketing research : JMR 53 (2016) 4, pp. 479-496

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Well-being : the foundations of hedonic psychology

Kahneman, Daniel (ed.); Diener, Ed (contributor); … - 1999

Part I How can we know who is happy? Conceptual and methodological issues -- Objective happiness / Daniel Kahneman -- Ecological momentary assessment / Arthur A. Stone, Sual S. Shiffman, Marten W. DeVries -- Measurement issues in emotion research / Randy J. Larsen and Barbara L. Fredrickson --...