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Emotion
Consumer behaviour
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IIMB management review
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If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour
Badgaiyan, Anant Jyoti
;
Dixit, Saumya
;
Verma, Anshul
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 622-638
Persistent link: https://www.econbiz.de/10011771423
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2
Impulsive buying tendency : measuring important relationships with a new perspective and an indigenous scale
Badgaiyan, Anant Jyoti
;
Verma, Anshul
;
Dixit, Saumya
- In:
IIMB management review
28
(
2016
)
4
,
pp. 186-199
Persistent link: https://www.econbiz.de/10011868746
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