Similar Search Results

Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632

Persistent link: https://www.econbiz.de/10012599905

Guitart, Ivan A.; Stremersch, Stefan - In: Journal of marketing research 58 (2021) 2, pp. 299-320

Persistent link: https://www.econbiz.de/10012492707

Loveland, Karen Ann; Smith, Katherine Taken; Smith, L. … - In: International journal of sport management and marketing … 23 (2023) 4, pp. 275-289

Persistent link: https://www.econbiz.de/10014311030

Siefert, Caleb J.; Kothuri, Ravi; Jacobs, Devra B.; … - In: Journal of advertising research 49 (2009) 3, pp. 293-303

Persistent link: https://www.econbiz.de/10003900820

Zaware, Nitin; Pawar, Avinash; Zaware, Sarika; Louis, Radha - In: International journal of business governance and ethics … 15 (2021) 4, pp. 459-476

Persistent link: https://www.econbiz.de/10012694623

Khandeparkar, Kapil; Abhishek - In: Marketing intelligence & planning 35 (2017) 2, pp. 259-276

Persistent link: https://www.econbiz.de/10011700851

Lee, Minkyo; Potter, Robert F.; Lim, Choong Hoon; … - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 221-235

Persistent link: https://www.econbiz.de/10012000628

Chandrasekaran, Deepa; Srinivasan, Raji; Sihi, Debika - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 403-430

Persistent link: https://www.econbiz.de/10011879695

Ebster, Claus; Wagner, Udo; Richter, Verena; Prenner, … - In: Marketing : journal of research and management 5 (2009) 2, pp. 61-70

Persistent link: https://www.econbiz.de/10003908016

Micu, Anca Cristina; Plummer, Joseph T. - In: Journal of advertising research 50 (2010) 2, pp. 137-153

Persistent link: https://www.econbiz.de/10003991896