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~subject:"Emotion"
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When feeling powerless, we crave nostalgia : the impact of powerlessness on the preference for nostalgic products
Bi, Sheng
;
Pang, Jun
;
Chen, Huan
;
Perkins, Andrew
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 998-1017
Persistent link: https://www.econbiz.de/10015048096
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2
Does your boss prefer iced tea advertisements? : the effect of feeling powerful on consumers' preference for cold advertisements
Bi, Sheng
;
Perkins, Andrew
;
Chen, Huan
;
Phifer, Benjamin
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 377-396
Persistent link: https://www.econbiz.de/10014575287
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