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European journal of marketing : EJM
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Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.
;
Albinsson, Pia A.
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1476-1500
Persistent link: https://www.econbiz.de/10009707879
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The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
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