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Retail therapy : a strategic effort to improve mood

Atalay, A. Selin; Meloy, Margaret G. - In: Psychology & marketing 28 (2011) 6, pp. 638-659

Persistent link: https://www.econbiz.de/10009130500

The marketing of love : how attachment styles affect romantic consumption journeys

Mende, Martin; Scott, Maura L.; Garvey, Aaron M.; … - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 255-273

Persistent link: https://www.econbiz.de/10012022573

Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making

Shiv, Baba - In: The connected customer : the changing nature of …, (pp. 141-161). 2010

Persistent link: https://www.econbiz.de/10003951889

Investment behavior and the negative side of emotion

Shiv, Baba; Loewenstein, George F.; Bechera, Antoine; … - In: Exotic preferences : behavioral economics and human …, (pp. 613-624). 2008

Persistent link: https://www.econbiz.de/10003729650

Revisiting the customer value proposition : the power of brand emotion

Shiv, Baba; Bechara, Antoine - In: Brands and brand management : contemporary research …, (pp. 189-206). 2010

Persistent link: https://www.econbiz.de/10003941319

The lonely consumer : loner or conformer?

Wang, Jing; Zhu, Rui Juliet; Shiv, Baba - In: Journal of consumer research : JCR ; an … 38 (2011/12) 6, pp. 1116-1128

Persistent link: https://www.econbiz.de/10009540248

Promoting consumption experiences by positive incidental affect : the interplay of valence and arousal in incidental affect infusion processes

Ling, Aiqing; George, Nathalie; Shiv, Baba; Plassmann, Hilke - 2018

Much research in consumer psychology has investigated how affective reactions unrelated to a decision at hand (i.e., incidental affect) influence consumers’ preconsumption preferences. Most of this research has approximated the incidental affect through its valence or induced action tendency...

Persistent link: https://www.econbiz.de/10011980165