The marketing of love : how attachment styles affect romantic consumption journeys
Year of publication: |
2019
|
---|---|
Authors: | Mende, Martin ; Scott, Maura L. ; Garvey, Aaron M. ; Bolton, Lisa E. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 2, p. 255-273
|
Subject: | Attachment styles | Attachment anxiety | Attachment avoidance | Romantic consumption | Love | Intimacy | Konsumentenverhalten | Consumer behaviour | Emotion | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Soziale Beziehungen | Social relations |
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