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Communicating the right emotion to generate help for connected versus unconnected others
Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2008
Persistent link: https://www.econbiz.de/10003649035
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Promoting help for victims of child abuse : which emotions are most appropriate to motivate donation behavior
Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2008
Persistent link: https://www.econbiz.de/10003649109
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Using the right emotion to promote the right product to the right person
Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2008
Persistent link: https://www.econbiz.de/10003649159
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On the effectivensss of ego- and other-focused ad-evoked emotions : the moderating impact of product type and personality
Faseur, Tine; Geuens, Maggie - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 529-546
Persistent link: https://www.econbiz.de/10009581799
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Different positive feelings leading to different ad evaluations : the case of cosiness, excitement and romance
Faseur, Tine (contributor); Geuens, Maggie (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002464106