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~subject:"Emotion"
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Emotion
Brand management
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Fournier, Susan
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Brick, Danielle J.
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Fitzsimons, Gavan J.
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Mick, David Glen
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Strong brands, strong relationships
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ECONIS (ZBW)
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Attachment security and the strength of commercial relationships : a longitudinal study
Paulssen, Marcel
;
Fournier, Susan
-
2007
Persistent link: https://www.econbiz.de/10003530381
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2
Using relationship metaphors to understand and track brands
Wittenbraker, John
;
Zeitoun, Helen
;
Fournier, Susan
- In:
Strong brands, strong relationships
,
(pp. 360-375)
.
2015
Persistent link: https://www.econbiz.de/10011316649
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3
Paradoxes of technology : consumer cognizance, emotions, and coping strategies
Mick, David Glen
;
Fournier, Susan
-
1998
Persistent link: https://www.econbiz.de/10000996255
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4
Oppositional brand choice : using brands to respond to relationship frustration
Brick, Danielle J.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 257-263
Persistent link: https://www.econbiz.de/10011707492
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