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Purpose of the article: How online shop atmosphere (different background music genre) affects emotional states … background music, e-shop quality perception and purchase intention responses. Methodology/methods: Experiment, mixed ANOVA and … intent (response). Findings: The results indicated that the manipulation of different music genres makes it possible to …
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This research investigated the relationship between the magnitude or scope of a stimulus and its subjective value by contrasting 2 psychological processes that may be used to construct preferences: valuation by feeling and valuation by calculation. The results show that when people rely on...
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