Multi-sensory congruent cues in designing retail store atmosphere : effects on shoppers' emotions and purchase behavior
Year of publication: |
September 2017
|
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Authors: | Helmefalk, Miralem ; Hultén, Bertil |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 38.2017, p. 1-11
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Subject: | Atmospheric stimuli | Multi-sensory congruent cues | Store design | Emotions | Purchase behavior and field experiments | Konsumentenverhalten | Consumer behaviour | Emotion | Ladengestaltung | Einzelhandel | Retail trade | Experiment | Feldforschung | Field research | Online-Handel | Online retailing |
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