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It is not about what you read, but how you read it : the effects of sequencing rational and emotional messages on corporate and product brand attitudes
Lim, Weng Marc; Teh, Pei-Lee; Ahmed, Pervaiz K. - In: Journal of strategic marketing 26 (2018) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011903318
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Emotional intelligence and leadership : insights for leading by feeling in the future of work
Saha, Surajit; Das, Roshni; Lim, Weng Marc; Kumar, Satish; … - In: International journal of manpower 44 (2023) 4, pp. 671-701
Persistent link: https://www.econbiz.de/10014312004
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A meta-analysis on the psychological and behavioral consequences of nostalgia : the moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira; Lim, Weng Marc; Ladeira, … - In: Psychology & marketing 40 (2023) 10, pp. 1899-1912
Persistent link: https://www.econbiz.de/10014338441
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The role of emotions in augmented reality
Soon, Pei-Shan; Lim, Weng Marc; Gaur, Sanjaya Singh - In: Psychology & marketing 40 (2023) 11, pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408