The role of emotions in augmented reality
Year of publication: |
2023
|
---|---|
Authors: | Soon, Pei-Shan ; Lim, Weng Marc ; Gaur, Sanjaya Singh |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 11, p. 2387-2412
|
Subject: | augmented reality | desire | emotion | valence | Emotion | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour |
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