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~subject:"Emotion"
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Emotion
cognitive
73
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62
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62
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50
entrepreneurial
46
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44
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43
Entrepreneurship approach
40
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affective
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entrepreneurship
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normative
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Hollings, James
2
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1
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1
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1
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1
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1
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1
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Mirabi, Vahid Reza
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Mohan, Bijuna C.
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Human systems management : HSM
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International journal of advertising : the review of marketing communications
1
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1
International journal of business and economics
1
International journal of business innovation and research
1
International journal of business innovation and research : IJBIR
1
Journal of Business Ethics
1
Journal of business ethics : JOBE
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of payments strategy & systems
1
Journal of retailing and consumer services
1
Journal of social marketing : JSOCM
1
Journal of travel and tourism marketing
1
Middle East journal of management : MEJM
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
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ECONIS (ZBW)
16
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1
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs.
cognitive
advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
2
Broadcasting and narrowcasting : the impact of
affective
and
cognitive
message framing on message persuasiveness
Foti, Lianne
;
Zhu, Xiajing
;
Yuan, Yige
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
Saved in:
3
"Wonderful Indonesia" positioning branding as a place of interesting tourism
Fauziah, Hujaimatul
- In:
The future opportunities and challenges of business in …
,
(pp. 77-80)
.
2020
Persistent link: https://www.econbiz.de/10012310734
Saved in:
4
The influence of brand romance on Iranian youths' loyalty towards fast-moving consumer goods
Khazaei, Amir
;
Hanifi, Farhad
;
Taghipourian, Mohammad Javad
- In:
Middle East journal of management : MEJM
7
(
2020
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012257955
Saved in:
5
Cognitive
,
affective
and conative concepts as an antecedent to parental and child purchase influence strategies-observational evidences
Anitha, P.
;
Mohan, Bijuna C.
- In:
International journal of business innovation and …
22
(
2020
)
3
,
pp. 374-387
Persistent link: https://www.econbiz.de/10012250936
Saved in:
6
Effects of varying involvement level within a television program on recall of
cognitive
versus
affective
advertisement
Soni, Mayank Jyotsna
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011691610
Saved in:
7
Influence of brand relationship on customer attitude toward integrated resort brands : a
cognitive
,
affective
, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
Saved in:
8
The impact of
cognitive
,
affective
and social antecedents on system characteristics and their influence on proxy payments adoption
Dharurkar, Neha Vivek
;
Patil, Kanchan Pranay
; …
- In:
Journal of payments strategy & systems
17
(
2023
)
2
,
pp. 182-199
Persistent link: https://www.econbiz.de/10014342227
Saved in:
9
Do consumers follow their heart or mind when purchasing global brands? : empirical insights
Naseem, Nayyer
;
Yaprak, Attila
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10013549994
Saved in:
10
Should I donate secondhand clothes? :
cognitive
,
affective
, and conative model during the COVID-19 pandemic
Amin, Muslim
;
Herjanto, Halimin
- In:
Journal of social marketing : JSOCM
13
(
2023
)
2
,
pp. 149-171
Persistent link: https://www.econbiz.de/10014311851
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